The textile garment labels they are usually something you don't think about until you need them. However, they can be one important part of your brand strategy. Consumers tend to look for brands that stand out from the crowd, with unique designs and fabrics, But it does not stop here. We know that you already meet that requirement, then, what do you need to have customers loyal to your brand? It's clear! Something that helps them identify you and gives them the information they need about your products. If you have a clothing line, Labels are one of the tools of marketing most necessary for your business, but not all serve the same. Today we are going to talk to you about the different types of clothing labels with which to equip your products.
Types of clothing labels
every brand, be it big or small, needs a own labeling. And not only as an identifying element, but as quality seal: some guarantee you product originality and its origin, others give you information about your stuff, and then there are those that tell you the proper care methods according to its characteristics. In short, labels are most useful.
In Rodamón brand & Fashion we divide the labels into three big groups:
- Hang tags or hangtags. They are usually made of cardboard or different types of plastic materials. Although they can also be woven. The options are the most varied in terms of form, color, size and material. They can be presented individually or as part of a set. They are hung from the garment with a string or ribbon, using a safety pin, or through a stamp.
- Interior labels. There are many different types, according to your intention. They are usually made of different types of fabric, and its design can be printed or woven in the form of jacquard.
- Foreign labels. They share some of the characteristics present in the interior labels. In some cases, can also be made of plastic materials. They give greater importance to the design because they are more visible than the previous ones.
Each of these groups has its own subgroups., depending on its function.
What are the necessary for? textile garment labels?
As you see, exist many kinds of labels for clothes, and each of them is focused on covering a different need, including:
- Indicate the brand. To do this, we find inner labels that can be woven or printed, and hang tags, mainly. Though, in some cases, outer labels also cover this function.
- show size. These labels are always inside. There are times that they are even complemented with the brand ones.
- Detail washing instructions. The composition tags are the ones intended for this type of detail.
- Inform about the price. To do this, hangtags are used, the hang tags. In many cases, more than one is included on the same string, Since, depending on the garment, additional information may be required.
- promote offers. This would be one of the times where more than one hang tag would come in handy..
- describe the product. Depends on the information to detail. This type of data is usually indicated in composition tags or in technical tags that complement hangtags.
If your garments have any of these needs, in Rodamón brand & Fashion we covered it. Do not doubt contact us so that we can inform you of everything in detail, and let's find the textile garment labels most suitable for your brand in each case.
