Everyone has two lives.
The second begins when we realize that only have one. (Confucius)
Through the Spring campaign / Summer 18 in Rodamón brand & Fashion we want to emphasize the double life of things, not only through the subsequent recycling of materials, but giving the product since its inception a pluri-utilidad that will allow that it be used more than once and by more than one goal throughout their lives.
In this way we want to promote the awareness of the life of materials and demonstrate that through the creative process, it is also possible to generate profits and values.